Why People Buy: How to Setup any Product for Success through Story Marketing
by Ben Malol (CEO, Its Ben Malol Here LLC)
People don’t buy products, they buy stories. Ben Malol is taking the stage to explain that the route to winning products is not always split testing hundreds of different items, but the marketing itself. Marketing can turn any product into a winning product. Don’t confuse marketing with advertising. Marketing is the story behind the product, the angle that you take with it. Advertising is just the tool in which the story is told. Take yourself out of the 90% of marketers trying to play the numbers game until you fall on that “winning product” and take control of setting up any product with success right out of the gate!
The Simon Sinek of marketing, Ben will explore the “why” of purchasing behaviour so that you too can craft the picture story that will turn your audiences into buyers.
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